Year
2022
Atmanirbhar
Esports Organization
Brand Identity Design
Atmanirbhar Esports is a new and upcoming esports organization that aims to promote and support the growth of the esports industry in India. The organization focuses on providing a platform for aspiring professional gamers to showcase their skills and talents, as well as promoting healthy and fair competition.
CONTEXT
In 2022, Indian esports had real momentum but lacked a distinct identity, with most teams echoing global designs. Atmanirbhar aimed to change this by building a fully original, India-rooted brand—from logo and colors to motion, merch, and social—designed to stand confidently alongside top global teams as an equal, not an imitation.
BRAND IMPLEMENTATION
Motion Thumbnails
BRAND IMPLEMENTATION
Social Media
BRAND IMPLEMENTATION
Outdoor
