GenWise
GenWise
At GenWise, I designed motion graphics, social media content, and in-app experiences that strengthened the brand’s digital presence, driving user growth and retention. This work helped in earning Google Play Store recognition in the Elder category.
At GenWise, I designed motion graphics, social media content, and in-app experiences that strengthened the brand’s digital presence, driving user growth and retention. This work helped in earning Google Play Store recognition in the Elder category.
Motion Design | Video Editing | Marketing | UX | AI
Motion Design | Video Editing | Marketing | UX | AI
Year
2023
BRIEF & CHALLENGE
GenWise is India's first social and learning platform for Elders and Senior Citizens. Strong product, weak brand presence. I was brought in to make the brand feel as good as the product.
GenWise is India's first social and learning platform for Elders and Senior Citizens. Strong product, weak brand presence. I was brought in to make the brand feel as good as the product.
ROLE & EXECUTION
Strategy built jointly with senior product designer and social media manager. Execution — every visual — mine. Social reels, thumbnail graphics, in-app banners, push notifications, AI greeting cards, and AI-generated video.
Strategy built jointly with senior product designer and social media manager. Execution — every visual — mine. Social reels, thumbnail graphics, in-app banners, push notifications, AI greeting cards, and AI-generated video.
SOCIAL MEDIA
For social media, the focus was on using reels to reach a secondary audience — Gen Z — and encourage them to bring their parents onto GenWise, while still keeping the content relevant for older users who are active online.
For social media, the focus was on using reels to reach a secondary audience — Gen Z — and encourage them to bring their parents onto GenWise, while still keeping the content relevant for older users who are active online.
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Views across platforms
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Views across platforms
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Views across platforms
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Conversion increase
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Conversion increase
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Conversion increase
Reels followed familiar Gen Z trends with clear thumbnails, keeping them engaging while still relatable for older users. Static posts focused on simple, creative communication of features, benefits, and common concerns.
Reels followed familiar Gen Z trends with clear thumbnails, keeping them engaging while still relatable for older users. Static posts focused on simple, creative communication of features, benefits, and common concerns.
AI GENERATED VIDEOS
Scripts built around everyday moments — a grandmother teaching something small, a retired teacher finding community. Generated visuals with Google Veo3. A startup couldn't commission a film crew; a good script could.
Scripts built around everyday moments — a grandmother teaching something small, a retired teacher finding community. Generated visuals with Google Veo3. A startup couldn't commission a film crew; a good script could.
THUMBNAILS
STATIC POSTS
Youtube
On YouTube, long-form videos were used to explain the platform in more depth and build clearer understanding.
On YouTube, long-form videos were used to explain the platform in more depth and build clearer understanding.
THUMBNAILS
Performance Marketing & Push Notifications
At GenWise, everything was built to perform — driving sign-ups, reactivations, and return visits; I designed 1,000+ event banners and a full push notification suite, iterating on what worked. I also ideated, shot, and edited performance campaigns, creating conversion-focused ad creatives with precise, high-impact design.
Performance Marketing & Push Notifications
At GenWise, everything was built to perform — driving sign-ups, reactivations, and return visits; I designed 1,000+ event banners and a full push notification suite, iterating on what worked. I also ideated, shot, and edited performance campaigns, creating conversion-focused ad creatives with precise, high-impact design.
PLAYSTORE BANNERS
PUSH NOTIFICATION BANNERS
PERFORMANCE VIDEO ADS
EVENT BANNERS
AI Greetings — Most Engaged Product
The greetings feature became GenWise’s most-used product — something I hadn’t anticipated. Users wanted personalised cards with the right name, occasion, and visual tone, so I built a template system using Midjourney that could generate 10,000+ variations while still feeling warm and cohesive. The challenge wasn’t just making one good greeting, but ensuring scale without it feeling repetitive.
AI Greetings — Most Engaged Product
The greetings feature became GenWise’s most-used product — something I hadn’t anticipated. Users wanted personalised cards with the right name, occasion, and visual tone, so I built a template system using Midjourney that could generate 10,000+ variations while still feeling warm and cohesive. The challenge wasn’t just making one good greeting, but ensuring scale without it feeling repetitive.
